Why do hotel rooms push environmental messaging? Not only the consumables that supposedly save the planet, but also the requests to reuse towels, and the soaps/shampoos that claim to be organic and responsibly-sourced? This low-level eco-noise and subtle finger wagging is a sneaky way to tell guests that they should be resource conscious. They should not blast the AC, leave the water running, steal towels, throw the TV out the window, etc., etc.